HomeAboutContactWith a vast client base, ASP have been involved with many projects across the globe. However, their brand had not developed in over 20 years. There was a lack of consistency across different mediums- providing an opportunity to develop a unique, respected identity.
A fine balance was needed to respect the past; ensuring clients and employees wouldn't become fearful of the change whilst creating something that felt fresh and modern. Therefore, changes are designed to be evolutionary; values were created which could be built upon moving forward.
With a vast client base, ASP have been involved with many projects across the globe. However, their brand had not developed in over 20 years. There was a lack of consistency across different mediums- providing an opportunity to develop a unique, respected identity.
A fine balance was needed to respect the past; ensuring clients and employees wouldn't become fearful of the change whilst creating something that felt fresh and modern. Therefore, changes are designed to be evolutionary; values were created which could be built upon moving forward.
Moving into a new space, there was careful consideration as to how we could create an environment which would nurture ideas, and inspire employees, clients and guests by the work we create.
Focusing purely on delivering engineering services for amusement devices globally, the mark takes inspiration from the ASP 'Swirl'. Refined, simplified and distinctive.