With a vast client base, ASP have been involved with many projects across the globe. However, their brand had not developed in over 20 years. There was a lack of consistency across different mediums- providing an opportunity to develop a unique, respected identity.
A fine balance was needed to respect the past; ensuring clients and employees wouldn't become fearful of the change whilst creating something that felt fresh and modern. Therefore, changes are designed to be evolutionary; values were created which could be built upon moving forward.
With a vast client base, ASP have been involved with many projects across the globe. However, their brand had not developed in over 20 years. There was a lack of consistency across different mediums- providing an opportunity to develop a unique, respected identity.
A fine balance was needed to respect the past; ensuring clients and employees wouldn't become fearful of the change whilst creating something that felt fresh and modern. Therefore, changes are designed to be evolutionary; values were created which could be built upon moving forward.